Questions, answered plainly.
The work
Which AI tools do you watch?
Six, on every plan: ChatGPT, Gemini, Claude, Perplexity, Grok and Google’s AI Overviews; Enterprise adds Google’s AI Mode. Every Monday, each of your buyers’ questions is asked in all six, three or five times depending on your plan, so one odd answer can’t move the result.
How is this different from SEO?
SEO earns your place in Google’s results. AI search is what ChatGPT, Gemini, Claude, Perplexity, Grok and Google’s AI Overviews tell your buyers when they ask what to choose. Both reward the same things: a site that’s easy to read, pages that answer the question, and mentions on sites they trust. We do the work for both.
Who does the work?
Our agents do the legwork: they run the checks, read every answer, draft the pages and fixes, and find the sites AI tools trust. A person leads your account and reads every brief before it goes out.
What arrives every Monday?
The week’s check, in your dashboard, and your brief by email: what changed, what the team did, what’s next, and the one thing that needs you, if there is one.
When will we see where we stand?
In week one. The first full review shows what each AI tool tells your buyers about you today, and every Monday after shows what has moved.
Can you promise results?
No one can promise what an AI tool will say, so we don’t. We promise the work in your plan, done every week, and an honest measure of it: how often each AI tool names you, checked every Monday.
Your site and your data
What do you need from us to begin?
Access, never a password. You invite us to Google Search Console, Google Analytics and your website, with the least access the work needs. It takes about five minutes, once.
Can anything change on our site without us knowing?
No. Every change is in your dashboard before it goes live, and your plan says how it goes ahead: it waits for your yes, or it goes ahead on the day shown unless you hold it. Before we change a page, we keep a copy of it, so any change can be undone.
What happens to our data?
It’s used for your work alone: never sold, never shared with another client. When we part, we remove ourselves from every account within five working days and send you a list of everything we changed.
Plans
How long is an engagement?
Each plan is monthly, with a three-month minimum.
Which plan is right for us?
Essential, to be understood: AI tools describe you correctly, and what’s wrong is put right. Signature, to be recommended: for companies with traffic to protect and answers to win. Enterprise, to own the category: for companies that intend to lead their market’s answers. Each keeps everything in the one before it.
Will you work for our competitors?
On Signature, never for your two closest competitors while you’re with us. On Enterprise, for no competitor you name. Essential doesn’t include this promise.
Do you work with online stores?
Yes. Ask about AI shopping: product data, reviews, and a weekly check of what ChatGPT, Google and Perplexity recommend.
Do you work with portfolios or regulated industries?
Yes, as a private engagement, for portfolios, several brands or regulated industries. We take a small number of companies at a time: enquire about one.
Are the sample dashboards real?
They show the dashboard you’d get, filled with invented figures. There are three: a software company, an online store, and a client’s first weeks.
It begins with a full review.
In week one: your buyers’ questions, put to every AI tool we watch, and what each one answers. We take a small number of companies at a time.