Good morning, Alex

Steady this week: 101 of 3,500 answers name you. Your first three fixes go live Thursday, and nothing needs you.

A
See it on

This week

Steady

3%of AI answers name you,
in all 7 tools

  • ChatGPT24 of 500 (5%)
  • Perplexity22 of 500 (4%)
  • Claude18 of 500 (4%)
  • Top competitor, on the same answers21%
A change in the figure counts once it holds, from Monday 23 November.

Today

Checked 8:04 am

2 of 20top questions name you this morning

  • Perplexity, “How do startups automate receipts?”To watch
  • ChatGPT, “Best expense tool for a 20-person startup”Named
  • The other 18 questionsSteady

Your next wins

None won yet

59of your 100 questions named sometimes, not yet won

  • “Best expense tool for a 20-person startup”Live Thursday 19 November
  • “Expense software with card controls”Not planned yet
A win counts once it holds two weeks running; read again Monday 16 November.

Monday brief

Monday, 8:00
  • Steady this week: 101 of 3,500 answers name you.
  • Your first three fixes go live Thursday.

Send it to me by

Email
Text message

By email, every Monday.

Traffic lost to AI answers

Clicks Google now keeps in its own AI answer.

Last 90 days
  • 3,130fewer clicks a month
  • 25sign-ups at stake, estimated
  • $15kpipeline at stake, estimated
  • Expense policy template, −42% clicksNot planned yet
  • How to track receipts, −33% clicksNot planned yet
  • Spending limits for startups, −27% clicksNot planned yet
Sample figures: reading Search Console into this card is being built.

Revenue traced to AI

Visits that began in an AI answer, followed through to sales.

Last 30 days
  • 714visits from AI answers, at least
  • 36demo requests
  • 57%of visits from ChatGPT
  • 21%of visits from Perplexity
  • 13%of visits from Gemini
  • 8%from the rest
  • Your pricing page, from ChatGPT230 visits · 14 demo requests
Connect sales recordsMoney is traced from the week HubSpot is connected.

Schedule

What happens next, and when.

  1. Your first fixes go livePage speed, structured data and one broken link
  2. Weekly check and your briefAll 100 questions, in 7 AI tools
  3. Your first comparison page goes liveExpense tools for 20-person teams, compared
Nothing here needs you.

Share of mentions

Of 2,109 mentions of you and the companies we track, in 3,280 answers to your buyers.

Read again Monday 16 November; a change counts once it holds two Mondays.

Head to head

0 of 7tools name you more often than your top competitor

  • ChatGPTYou 5%, your top competitor 22%
  • GeminiYou 3%, your top competitor 30%
  • ClaudeYou 4%, your top competitor 23%
Gemini is the gap.

Every competitor, ranked

Of 11 companies

7thmost named, of 9 names we track

  • 1 Top competitor35% of mentions
  • 2 A receipts app16%
  • 7 You5%
Read again Monday 16 November; a change of place counts once two checks agree.

Weekly visibility

Share of AI answers naming you, every tool together.

Since November

  • ChatGPT

    5%24 of 500 answers

  • Gemini

    3%13 of 500 answers

  • Claude

    4%18 of 500 answers

  • Perplexity

    4%22 of 500 answers

  • Grok

    3%13 of 500 answers

  • AI Overviews

    1%4 of 500 searches

  • AI Mode

    1%7 of 500 searches

  • Every tool

    3%101 of 3,500 answers
  • Week of 9 Nov3%, 101 of 3,500 answers
The line draws from your third weekly check, Monday 16 November.

Competitor moves

  • Your top competitor starts with “Expense tool that works with our accounting”35 of 35
  • A receipts app starts with “How do startups automate receipts?”12 of 35
  • A bank’s card starts with “Corporate card for startups” and 1 more13 of 35
A move counts once it holds two weeks: the first can show Monday 23 November.

Google search

Your place on Google, week by week, from Search Console.

To 7 November

15.1your average place on Google, the last 28 days (1 is the top)

  • 23,299times shown
  • 139clicks
  • 15.1average place
  • “expense management software”place 6.2, was 9.6
  • “receipt scanning app”place 9.3, was 12.8
  • “expense policy template”place 11.0, was 13.1
  • “corporate card for startups”place 15.6, new
  • “how to track receipts”place 19.0, was 22.7

The sources AI trusts

The sites behind your buyers’ answers.

  • g2.com

    56%Backs you both; cited in 1,847 of 3,280 answers

  • capterra.com

    34%Backs you both; cited in 1,110 of 3,280 answers

  • reddit.com

    23%Backs you both; cited in 747 of 3,280 answers
Biggest move: get onto forbes.com.

Named alongside you

In answers naming you
  • A receipts app36%
  • A bank’s card35%
  • Spreadsheets25%
A bank’s card isn’t in your category.

What AI says about you

Known in 6 of 6 tools

“Sample company is an expense tool for startups.”

Perplexity, 5 of 5 answers

  • Claude “Sample company combines corporate cards with expense reports.”
  • Gemini “Sample company is a newer expense tool for small teams.”
Read again Monday 16 November.

How AI compares you

vs your top competitor
  • Said of you most“easy to set up”
  • Said of them most“the best-known choice for startups”
Read again Monday 16 November, with the weekly check.

Answers you own

Of your 100 questions

0questions you own: named first every time, two weeks running

  • “Best expense tool for a 20-person startup”, ChatGPTfirst in 2 of 5
  • “How do startups automate receipts?”, ChatGPTfirst in 1 of 5
A question is yours once it holds two weeks; read again Monday 16 November.

Where you’re named

Five of your 100 questions, each asked five times in every tool.

  • Every time
  • Sometimes
  • Not yet
Buyer questionChatGPTGeminiClaudePerplexityGrokAI OverviewsAI Mode
Every question asked again Monday 16 November.

Biggest movers

This week
  • “Best expense tool for a 20-person startup”, ChatGPT, 3 of 5Unsettled
  • “How do startups automate receipts?”, ChatGPT, 2 of 5Unsettled
  • “Expense software with card controls”, ChatGPT, 1 of 5Unsettled
  • All 100 questions, against week oneSteady
Held moves show from the third Monday, 16 November.

Wrong answers

What AI got wrong about you, and the fix.

  • Gemini, 4 of 5 answers, ruling you outCaught

    It said: “It does not work with Xero”

    In fact: It has worked with Xero since 2024.

    Traced to a 2023 comparison article.

Found in your lead’s review of the answers about you; 2 being put right.

Going live2

These go ahead unless you hold one. To approve each change instead, tell your lead.

From the Fixer

Three technical fixes

Page speed, structured data and one broken link.

“Expense software pricing per user”ChatGPT, you 0 of 5

From the Writer

Expense tools for 20-person teams, compared

An honest comparison of five tools for a team of 20, with where you fit and where you don’t.

“Best expense tool for a 20-person startup”Gemini, you 0 of 5

Done for you

Since November
  • 7,000answers read
  • 2wrong answers caught
  • 2changes on their way
  • 2weekly checks

Your first report comes at the end of December.

Write-ups earned

On sites AI cites

4sites to win first, cited most where AI leaves you out

  • nerdwallet.com642 answers
  • forbes.com456 answers
The Scout’s first pitches go out by the end of November.

Strategy test

Starts week 4

13 of 405answers name you on the 12 questions it tests

  • Comparison pages10 of 205
  • FAQ pages3 of 200
  • Your other questions2% today
It starts Monday 23 November, with a first read the Monday after.

The searches AI runs

This week

23 of 1,200searches turned up your pages

  • “best expense software finance teams trust”Found you
  • “best business travel expense tracking”Missed you
The searches are read again Monday 16 November.

Alerts

The morning it happens
A competitor gains on you
A wrong answer about you
A page goes live
A top question changes overnight
You’re told the morning a competitor gains on you, AI says something wrong about you, a page goes live or one of your top questions changes overnight.

Suggest a question

100 of 100 used

Tracked from Monday.

All 100 of your questions are in use: a new one replaces one you choose.

Your path

From review to category leader
  1. Review, doneWeek one
  2. FoundationWeeks two to four
  3. AuthorityThis quarter
  4. Category leaderNext

This month 1 of 4 done

  • Agree your buyer questions, done
  • Your first fixes live, led by the Fixer, to do
  • Correct the Xero claim at its source, led by the Fixer, to do
  • Correct the $8 price at its source, led by the Fixer, to do
  • 7,000answers read
  • 2wrong answers caught
  • 2weeks in
Your lead

Your first fixes go live this week; the two corrections follow at their sources.

Your connections

The accounts you invite us to. No passwords: you can remove any of them in a click.

Access guide

  • Google Search ConsoleConnected

    Read only

    How often your pages are seen in search and clicked: the traffic AI answers cost you.

    Feeds Traffic lost to AI answers and Google search.

    Since day oneHow to remove

  • Google AnalyticsConnected

    Viewer

    Your visits and the demo requests they bring.

    Feeds Visits from AI answers and Revenue traced to AI.

    Since day oneHow to remove

  • WordPressConnected

    Editor

    Where the Writer’s pages and the Fixer’s fixes go live.

    Feeds Going live and Done for you.

    Since day twoHow to remove

  • HubSpotNot connected yet

    Read only: deals

    Your demo requests and the deals they become, so revenue can be traced to the AI answers that started them.

    Feeds Revenue traced to AI.

    Your move, before revenue can be tracedInvite us

Right now

Sample
  • Writer is drafting a pageNow
  • Your lead is reviewing the team's workNow
  • Reporter wrote your Monday briefMon 9:00 am
  • Lead set this week's planMon 6:32 am
  • Tracker read this week's answersMon 6:31 am
  • Tracker asked the AI tools your buyer questionsMon 6:30 am

Who's on your team

Six specialists and your lead
  • TrackerAsks the AI tools your buyers' questions every Monday
  • LeadTurns what the Tracker finds into your plan, and keeps it current
  • WriterDrafts pages and answers that put the facts straight
  • ScoutFinds the sites AI cites and drafts how to be mentioned there
  • FixerReads your site as search engines do and fixes what it can
  • ReporterWrites your Monday brief
  • Your leadReads and approves everything before it reaches you or your site

Approved for you

Sample
  • Page
    Does it have a mobile app?Approved by your lead · Last Tuesday
    Read it

    A short page that answers it plainly: yes, for iPhone and Android, with what each can do. It corrects Gemini, which said there was no app.

  • Brief
    Last week's briefApproved by your lead · Last Monday
    Read it

    Sample figures. You were named in 12% of 140 AI answers. One wrong answer was being fixed, and a new page was with your lead for review.

Everything here was approved by your lead before you saw it.