Good morning, Maya

You won 3 questions, held two Mondays. The small-spaces comparison goes live Thursday, and nothing needs you.

M
See it on

This week

3 more questions won

10%of AI answers name you,
in all 7 tools

  • Top competitor, on the same answers23%

Today

Checked 8:04 am

7 of 20top questions name you this morning

  • Gemini, “Office chair with lumbar support”Lost
  • Perplexity, “Ergonomic chair for a small home office”Won
  • ChatGPT, “Best office chair for a long working day”To watch
  • The other 17 questionsSteady

Your next wins

3 won this month

92of your 100 questions named sometimes, not yet won

  • “Best office chair for a long working day”Live Thursday
  • “Best chairs compared for home offices”Placed

Monday brief

Monday, 8:00
  • You won 3 questions, held two Mondays.
  • The small-spaces comparison goes live Thursday.

Send it to me by

Email
Text message

By email and text, every Monday.

Traffic lost to AI answers

Clicks Google now keeps in its own AI answer.

Last 90 days
  • 3,130fewer clicks a month
  • 43orders at stake, estimated
  • $19krevenue at stake, estimated
  • How to set up an ergonomic desk, −53% clicksRefreshing, live Thursday
  • Best chairs for back pain, −23% clicksNot planned yet
  • Office chair height chart, −23% clicksNot planned yet
Sample figures: reading Search Console into this card is being built.

Revenue traced to AI

Visits that began in an AI answer, followed through to sales.

Last 30 days
  • $96.4kin sales
  • 214orders
  • 3,096visits from AI answers
  • 43%from ChatGPT
  • 23%from Gemini
  • 22%from Perplexity
  • 12%from the rest
  • The Model One page, from ChatGPT820 visits · 61 orders
Sample figures: reading your analytics and sales records into this card is being built.

Schedule

What happens next, and when.

  1. Product data goes liveFuller data on six chairs
  2. Weekly check and your briefAll 100 questions, in 7 AI tools
  3. Strategy call30 minutes with your lead
Nothing here needs you.

Share of mentions

Of 2,391 mentions of you and the companies we track, in 3,300 answers to your buyers.

Head to head

0 of 7tools name you more often than your top competitor

  • ChatGPTYou 18%, your top competitor 24%
  • GeminiYou 10%, your top competitor 23%
  • ClaudeYou 11%, your top competitor 24%
Perplexity is the gap.

Every competitor, ranked

Of 11 companies

2ndmost named, of 9 names we track

  • 1 Top competitor34% of mentions
  • 2 You14%

Weekly visibility

Share of AI answers naming you, every tool together.

Since August
Up 8 points since 24 Aug, and steady for the last two weeks.

Competitor moves

Held two weeks
  • Your top competitor took “Best ergonomic chair for back pain” in PerplexityTook
  • A discount chair dropped out of Gemini for “Office chair with a ten-year warranty”Dropped
  • A new chair brand joined ChatGPTNew

Google search

Your place on Google, week by week, from Search Console.

To 7 November

8.9your average place on Google, the last 28 days (1 is the top)

  • 58,260times shown
  • 1,457clicks
  • 8.9average place
  • “ergonomic office chair”place 4.0, was 6.8
  • “best chair for back pain”place 5.0, was 8.2
  • “ergonomic desk setup”place 7.3, was 10.9
  • “mesh office chair”place 9.2, new
  • “office chair height chart”place 10.5, was 13.2

The sources AI trusts

The sites behind your buyers’ answers.

  • youtube.com

    57%Backs your top competitor; cited in 1,883 of 3,300 answers

  • amazon.com

    46%Backs you; cited in 1,508 of 3,300 answers

  • reddit.com

    45%Backs you both; cited in 1,470 of 3,300 answers
Biggest move: get onto youtube.com.

Named alongside you

In answers naming you
  • A budget chair brand32%
  • A compact chair brand26%
  • A discount chair24%
A budget chair brand frames you as the budget choice.

What AI says about you

Known in 7 of 7 tools

“The Model One is an ergonomic chair with adjustable lumbar support.”

Claude, 5 of 5 answers

  • ChatGPT “The Model One from Sample ecommerce is built for long working days.”
  • Grok “The Model One is a well-reviewed chair from Sample ecommerce.”

How AI compares you

vs your top competitor
  • Said of you most“built for long working days”
  • Said of them most“the one reviewers rate most”

Answers you own

Up 2 since October

2questions you own: named first every time, two weeks running

  • “Best office chair for a long working day”, ChatGPTYours
  • “Ergonomic chair for a small home office”, ChatGPT and GeminiYours

Where you’re named

Five of your 100 questions, each asked five times in every tool.

  • Every time
  • Sometimes
  • Not yet
Buyer questionChatGPTGeminiClaudePerplexityGrokAI OverviewsAI Mode

Biggest movers

This week
  • “Best chairs compared for home offices”, ChatGPT, 1 to 4 of 5Won
  • “Best chairs compared for home offices”, Perplexity, 0 to 3 of 5Won
  • “Ergonomic chair or gaming chair?”, Claude, 0 to 2 of 5Won
  • 95 other questionsSteady

Wrong answers

What AI got wrong about you, and the fix.

  • Perplexity, 4 of 5 answers, ruling you outSource fixed

    It said: “It ships to the US only”

    In fact: It ships to Canada and the UK.

    The old shipping page it cites is rewritten; the answer hasn’t followed yet.

Found in your lead’s review of the answers about you; 1 being put right.

Going live Thursday2

These go ahead unless you hold one. To approve each change instead, tell your lead.

From the Writer

Ergonomic chairs for small spaces, compared

A comparison of chairs that fit desks under 110 cm, with the Model One Lite beside the rest.

“Ergonomic chair for a small home office”AI Overviews, you 0 of 5

From the Fixer

Fuller product data on six chairs

Dimensions, materials and warranty in the fields AI shopping assistants read.

“Best office chair for a long working day”Gemini, you 0 of 5

Product data

What AI shopping assistants read about your chairs.

From your Shopify catalogue, yesterday
  • 18 of 24chairs ready for AI shopping
  • 4.7average of 214 reviews, 38 in the last 30 days
  • 4done for your catalogue

Thursday: the other six

  • Model Two Talldimensions and warranty
  • Model Three Headrestdimensions
  • Task Chair Armlessmaterials and warranty
  • Drafting Stooldimensions and materials

Done for your catalogue

  • The shipping page rewritten: Canada and the UK26 October
  • FAQs on your ten best sellers22 October
  • The $399 price traced to the old feed and corrected5 October
  • Feed prices brought up to date28 September
Sample figures: reading your Shopify catalogue into this card is being built.

Done for you

Since August
  • 4pages live
  • 1fix made
  • 1wrong answer corrected
  • 1write-up earned

Write-ups earned

On sites AI cites

1live, and 3 more pitched or placed this month

  • rtings.com’s office chair listLive
  • A physiotherapist’s column on seatingPlaced
  • A tech site’s home office chairs guidePlaced

Strategy test

Week 2 of 6

+5 ptsbuying guides are ahead

  • Buying guides+5 pts
  • Product FAQs0 pts
  • Your other questions6% to 9%
An early read: the result is settled at week 6.

The searches AI runs

This week

92 of 1,198searches turned up your pages

  • “best chairs compared for home offices 2026”Found you
  • “ergonomic office chair shipping to Canada”Missed you

Alerts

The morning it happens
A competitor gains on you
A wrong answer about you
A page goes live
A top question changes overnight
You’re told the morning a competitor gains on you, AI says something wrong about you or one of your top questions changes overnight.

Suggest a question

100 of 100 used

Tracked from Monday.

All 100 of your questions are in use: a new one replaces one you choose.

Your path

From review to category leader
  1. Review, doneWeek one
  2. Foundation, doneWeeks two to four
  3. Authority, 53% doneThis quarter, 53% done
  4. Category leaderNext

This month 1 of 4 done

  • Publish the desk guide refresh, led by the Writer, to do
  • Get chairs to five reviewers, led by the Scout, to do
  • Fill in product data on six chairs, led by the Fixer, to do
  • Correct the shipping answer at its source, led by the Fixer, done
  • 4pages live
  • 1write-up earned
  • 12weeks in
Your lead

Two more ‘best of’ lists and one guide finish Authority.

Your connections

The accounts you invite us to. No passwords: you can remove any of them in a click.

Access guide

  • ShopifyConnected

    Collaborator: products, orders, online store, analytics

    Your product data, your orders and sales, and where the fixes go live.

    Feeds Revenue traced to AI, Visits from AI answers, Traffic lost to AI answers and Going live.

    Checked 2 NovemberHow to remove

  • Google Search ConsoleConnected

    Read only

    How often your pages are seen in search and clicked: the traffic AI answers cost you.

    Feeds Traffic lost to AI answers and Google search.

    Since week oneHow to remove

Right now

Sample
  • Writer is drafting a pageNow
  • Your lead is reviewing the team's workNow
  • Reporter wrote your Monday briefMon 9:00 am
  • Lead set this week's planMon 6:32 am
  • Tracker read this week's answersMon 6:31 am
  • Tracker asked the AI tools your buyer questionsMon 6:30 am

Who's on your team

Six specialists and your lead
  • TrackerAsks the AI tools your buyers' questions every Monday
  • LeadTurns what the Tracker finds into your plan, and keeps it current
  • WriterDrafts pages and answers that put the facts straight
  • ScoutFinds the sites AI cites and drafts how to be mentioned there
  • FixerReads your site as search engines do and fixes what it can
  • ReporterWrites your Monday brief
  • Your leadReads and approves everything before it reaches you or your site

Approved for you

Sample
  • Page
    Does it have a mobile app?Approved by your lead · Last Tuesday
    Read it

    A short page that answers it plainly: yes, for iPhone and Android, with what each can do. It corrects Gemini, which said there was no app.

  • Brief
    Last week's briefApproved by your lead · Last Monday
    Read it

    Sample figures. You were named in 12% of 140 AI answers. One wrong answer was being fixed, and a new page was with your lead for review.

Everything here was approved by your lead before you saw it.