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Pricing, shaped to your stage.

Three stages on one path. Begin where you are.

Essential

Be understood. AI tools describe you correctly, and what’s wrong is put right.

$1,000per month, three-month minimum

Includes

  • A full review of how AI tools see you, in week one
  • Wrong answers caught and corrected at the source
  • The fixes your review finds, and structured data, made for you
  • One of your best pages refreshed every month
  • Your buyers’ questions, watched weekly in all six AI tools
  • Every change to your site shown to you first, and yours to hold
  • The Monday brief by email, a monthly report, and a call each quarter
  • Your dashboard: your wins and next wins, what AI says about you, and the work done for you

Recommended

Signature

Be recommended. For companies with traffic to protect and answers to win.

$2,000per month, three-month minimum

Includes

  • Everything in Essential
  • Four pages a month instead of one, new or refreshed
  • Measured against your two closest competitors, and we never work for them
  • Pages losing visitors to AI answers, and what it costs you
  • The visits AI answers send you, and the enquiries they bring
  • Write-ups and links earned on sites AI tools trust
  • Up to 40 buyer questions, each asked five times
  • A strategy call every month
  • Your dashboard adds share of mentions, head to head, traffic lost, visits from AI, the biggest movers, write-ups earned and strategy tests

Enterprise

Own the category. For companies that intend to lead their market’s answers.

$5,000per month, three-month minimum

Includes

  • Everything in Signature
  • Exclusive: we take on no competitor you name while you’re with us
  • Every competitor tracked, and the answers they hold targeted
  • Visits from AI answers traced through to sales
  • Eight pages a month instead of four
  • Expert placements in publications AI tools read
  • Up to 100 buyer questions, and your top 20 checked every day
  • The sources AI trusts, and where you’re missing
  • How AI compares you with your competitors, and any words you’d never use
  • A direct line to your lead, and a roadmap each quarter
  • Seven AI tools, with Google’s AI Mode added
  • Your dashboard adds a daily view of your top questions, every competitor ranked and their moves, the answers you own, who AI names beside you, and the searches it runs

Every line, compared.

Each plan keeps everything in the one before it, and adds more.

What each plan includes
IncludedEssentialSignatureEnterprise
AI tools watchedAll sixAll sixSeven, with Google’s AI Mode
Buyer questions tracked1540100
AI answers checked every Monday, up to2701,2003,500
Checked every day——Your top 20 questions
CompetitorsWho’s named insteadYour two closest, head to headEvery one, ranked, and their moves
We won’t work for, while you’re with us—Your two closest competitorsAny competitor you name
Traffic lost to AI answers—IncludedIncluded
What AI answers bring you—Visits and enquiriesTraced through to sales
The sources AI trustsThe sites behind answers about youPlus how often AI cites the sites we pitchEvery source, who it backs, and where you’re missing
How AI compares you with competitors——Words, doubts and tone
Pages a month, new or refreshed148
Write-ups on sites AI trusts—Pitched every monthPlus expert placements
CallsQuarterly, the first in week tenMonthlyMonthly, a direct line, and a roadmap each quarter
Widgets on your dashboard152230

The six AI tools: ChatGPT, Gemini, Claude, Perplexity, Grok and Google’s AI Overviews. Enterprise adds Google’s AI Mode.

We take a small number of companies at a time. For portfolios, several brands or regulated industries, enquire about a private engagement.

Selling products? Ask about AI shopping: product data, reviews, and a weekly check of what ChatGPT, Google and Perplexity recommend. See the ecommerce sample dashboard.

Good to know.

  • Each plan builds on the last.

    Signature keeps everything in Essential, and Enterprise everything in Signature, then adds the most.

  • It starts with a review.

    Every plan begins with a full review of how AI tools see you, in week one, so you know where you stand from the start.

  • How to begin.

    Choose Begin on a plan, and Request access opens with that plan chosen. We take a small number of companies at a time, and we’ll reply by email.

Questions about plans.

How long is an engagement?

Each plan is monthly, with a three-month minimum.

Will you work for our competitors?

On Signature, never for your two closest competitors while you’re with us. On Enterprise, for no competitor you name. Essential doesn’t include this promise.

Can you promise results?

No one can promise what an AI tool will say, so we don’t. We promise the work in your plan, done every week, and an honest measure of it: how often each AI tool names you, checked every Monday.

What do you need from us to begin?

Access, never a password. You invite us to Google Search Console, Google Analytics and your website, with the least access the work needs. It takes about five minutes, once.

How to give us access

See every question