Good morning, Alex

You won 5 questions, held two Mondays. The comparison page goes live Thursday, and nothing needs you.

A
See it on

This week

5 more questions won

13%of AI answers name you,
in all 7 tools

  • Top competitor, on the same answers21%

Today

Checked 8:04 am

6 of 20top questions name you this morning

  • Perplexity, “Receipt app with mileage tracking”Lost
  • ChatGPT, “Corporate card for startups”Won
  • Gemini, “How do startups automate receipts?”To watch
  • The other 17 questionsSteady

Your next wins

5 won this month

90of your 100 questions named sometimes, not yet won

  • “Expense software with card controls”Pitched
  • “Best expense tool for a 20-person startup”Live Thursday

Monday brief

Monday, 8:00
  • You won 5 questions, held two Mondays.
  • The comparison page goes live Thursday.

Send it to me by

Email
Text message

By email and text, every Monday.

Traffic lost to AI answers

Clicks Google now keeps in its own AI answer.

Last 90 days
  • 3,470fewer clicks a month
  • 28sign-ups at stake, estimated
  • $17kpipeline at stake, estimated
  • Expense policy template, −42% clicksRefreshing, live Thursday
  • How to track receipts, −33% clicksRefreshed
  • Spending limits for startups, −27% clicksNot planned yet
  • What is a corporate card?, −21% clicksNot planned yet
Sample figures: reading Search Console into this card is being built.

Revenue traced to AI

Visits that began in an AI answer, followed through to sales.

Last 30 days
  • $48.2knew pipeline
  • 86demo requests
  • 1,240visits from AI answers
  • 47%from Perplexity
  • 39%from ChatGPT
  • 9%from Gemini
  • 5%from the rest
  • Your pricing page, from ChatGPT312 visits · 37 demo requests
Sample figures: reading your analytics and sales records into this card is being built.

Schedule

What happens next, and when.

  1. Page goes liveExpense tools for 20-person teams, compared
  2. Weekly check and your briefAll 100 questions, in 7 AI tools
  3. Strategy call30 minutes with your lead
Nothing here needs you.

Share of mentions

Of 2,467 mentions of you and the companies we track, in 3,285 answers to your buyers.

Head to head

1 of 7tools name you more often than your top competitor

  • ChatGPTYou 24%, your top competitor 22%
  • GeminiYou 8%, your top competitor 31%
  • ClaudeYou 15%, your top competitor 22%
Gemini is the gap.

Every competitor, ranked

Of 11 companies

2ndmost named, of 9 names we track

  • 1 Top competitor29% of mentions
  • 2 You19%

Weekly visibility

Share of AI answers naming you, every tool together.

Since August
Up 10 points since 24 Aug, and steady for the last two weeks.

Competitor moves

Held two weeks
  • A receipts app took “How do startups automate receipts?” in ChatGPTTook
  • Your top competitor dropped out of Perplexity for “Expense software finance teams trust”Won
  • A new entrant joined ChatGPTNew

Google search

Your place on Google, week by week, from Search Console.

To 7 November

9.9your average place on Google, the last 28 days (1 is the top)

  • 29,551times shown
  • 465clicks
  • 9.9average place
  • “expense management software”place 4.4, was 7.8
  • “receipt scanning app”place 6.3, was 9.8
  • “expense policy template”place 6.9, was 9.0
  • “corporate card for startups”place 10.4, new
  • “how to track receipts”place 12.6, was 16.3

The sources AI trusts

The sites behind your buyers’ answers.

  • g2.com

    57%Backs you both; cited in 1,879 of 3,285 answers

  • capterra.com

    35%Backs you both; cited in 1,145 of 3,285 answers

  • reddit.com

    22%Backs you both; cited in 712 of 3,285 answers
Biggest move: get onto forbes.com.

Named alongside you

In answers naming you
  • A receipts app29%
  • A bank’s card28%
  • Spreadsheets23%
A bank’s card isn’t in your category.

What AI says about you

Known in 7 of 7 tools

“For a 20-person team, Sample company keeps cards and receipts in one place.”

ChatGPT, 5 of 5 answers

  • Claude “Sample company combines corporate cards with expense reports.”
  • Gemini “Sample company is a newer expense tool for small teams.”

How AI compares you

vs your top competitor
  • Said of you most“easy to set up”
  • Said of them most“the best-known choice for startups”
  • A word you’d never use“cheap”, twice
  • A doubt it raises“newer”, in 5 answers

Answers you own

Up 4 since October

5questions you own: named first every time, two weeks running

  • “How do startups automate receipts?”, ChatGPTAt risk
  • “Expense software finance teams trust”, PerplexityNew

Where you’re named

Five of your 100 questions, each asked five times in every tool.

  • Every time
  • Sometimes
  • Not yet
Buyer questionChatGPTGeminiClaudePerplexityGrokAI OverviewsAI Mode

Biggest movers

This week
  • “Best expense tool for a 20-person startup”, Gemini, 2 to 0 of 5Lost
  • “Receipt scanning for small teams”, Perplexity, 1 to 4 of 5Won
  • “How to stop out-of-policy spending”, ChatGPT, 1 to 4 of 5Won
  • 90 other questionsSteady

Wrong answers

What AI got wrong about you, and the fix.

  • Gemini, 4 of 5 answers, ruling you outTraced

    It said: “It does not work with Xero”

    In fact: It has worked with Xero since 2024.

    Traced to a 2023 comparison article; its publisher is updating it.

Found in your lead’s review of the answers about you; 2 being put right.

Going live Thursday2

These go ahead unless you hold one. To approve each change instead, tell your lead.

From the Writer

Expense tools for 20-person teams, compared

A new page that sets out who each tool suits and its pricing at 10, 20 and 50 people.

“Best expense tool for a 20-person startup”Gemini, you 0 of 5

From the Fixer

Three technical fixes

Page speed, structured data and one broken link.

“Expense software pricing per user”ChatGPT, you 0 of 5

Done for you

Since August
  • 11pages live
  • 2fixes made
  • 1wrong answer corrected
  • 4write-ups earned

Write-ups earned

On sites AI cites

4live, and 4 more pitched or placed this month

  • A trade publication’s 2026 roundupLive
  • Best corporate cards for small teamsLive
  • A finance magazine’s guide to spend controlsLive

Strategy test

Week 3 of 6

+6 ptscomparison pages are ahead

  • Comparison pages+6 pts
  • FAQ pages−2 pts
  • Your other questions6% to 13%
An early read: the result is settled at week 6.

The searches AI runs

This week

108 of 1,196searches turned up your pages

  • “best corporate card for startups 2026”Found you
  • “expense software Xero integration”Missed you

Alerts

The morning it happens
A competitor gains on you
A wrong answer about you
A page goes live
A top question changes overnight
You’re told the morning a competitor gains on you, AI says something wrong about you or one of your top questions changes overnight.

Suggest a question

100 of 100 used

Tracked from Monday.

All 100 of your questions are in use: a new one replaces one you choose.

Your path

From review to category leader
  1. Review, doneWeek one
  2. Foundation, doneWeeks two to four
  3. Authority, 52% doneThis quarter, 52% done
  4. Category leaderNext

This month 2 of 4 done

  • Be named by Gemini for five questions, led by the Writer, to do1 of 5
  • Publish two new pages, led by the Writer, done
  • Fix page speed on phones, led by the Fixer, done
  • Earn three write-ups, led by the Scout, to doUnder way since 2 November
  • 11pages live
  • 4write-ups earned
  • 12weeks in
Your lead

Two more write-ups and one page finish Authority.

Your connections

The accounts you invite us to. No passwords: you can remove any of them in a click.

Access guide

  • Google Search ConsoleConnected

    Read only

    How often your pages are seen in search and clicked: the traffic AI answers cost you.

    Feeds Traffic lost to AI answers and Google search.

    Checked 2 NovemberHow to remove

  • Google AnalyticsConnected

    Viewer

    Your visits and the demo requests they bring.

    Feeds Revenue traced to AI.

    Checked 2 NovemberHow to remove

  • WordPressConnected

    Editor

    Where the Writer’s pages and the Fixer’s fixes go live.

    Feeds Going live and Done for you.

    Since week oneHow to remove

  • HubSpotConnected

    Read only: deals

    Your demo requests and the deals they become, so revenue can be traced to the AI answers that started them.

    Feeds Revenue traced to AI.

    Since week oneHow to remove

Right now

Sample
  • Writer is drafting a pageNow
  • Your lead is reviewing the team's workNow
  • Reporter wrote your Monday briefMon 9:00 am
  • Lead set this week's planMon 6:32 am
  • Tracker read this week's answersMon 6:31 am
  • Tracker asked the AI tools your buyer questionsMon 6:30 am

Who's on your team

Six specialists and your lead
  • TrackerAsks the AI tools your buyers' questions every Monday
  • LeadTurns what the Tracker finds into your plan, and keeps it current
  • WriterDrafts pages and answers that put the facts straight
  • ScoutFinds the sites AI cites and drafts how to be mentioned there
  • FixerReads your site as search engines do and fixes what it can
  • ReporterWrites your Monday brief
  • Your leadReads and approves everything before it reaches you or your site

Approved for you

Sample
  • Page
    Does it have a mobile app?Approved by your lead · Last Tuesday
    Read it

    A short page that answers it plainly: yes, for iPhone and Android, with what each can do. It corrects Gemini, which said there was no app.

  • Brief
    Last week's briefApproved by your lead · Last Monday
    Read it

    Sample figures. You were named in 12% of 140 AI answers. One wrong answer was being fixed, and a new page was with your lead for review.

Everything here was approved by your lead before you saw it.